with Herb Alpert & The Tijuana Brass
Herbert Alpert is an American musician who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss.
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Herb Alpert (born March 31, 1935 in Los Angeles, California) is an American musician most associated with the Tijuana Brass, a now-defunct brass band of which he was leader. He is also famous as a recording industry executive - he is the "A" of A&M Records.